14/09/2020
Why Market Research is an investment for success.
Qualitative (ie. face-to-face) research offers numerous benefits for businesses looking to launch, rebrand and communicate with their customers. It can prevent an overly optimistic forecast of success - a common pitfall of the zealous entrepreneur. Qualitative research ensures you thoroughly gather, analyse and interpret valuable data, assisting your business in the present and future. Don't make assumptions: hear from your customers directly!
Qualitative researchers employ psychological tools to understand the sentiment of the participant through observation and interviews. Surveys and quantitative data collection miss these intricate details. Focus groups reveal opinions that can be probed instantaneously, maximising the results and value of your research. Understanding your customer allows you to differentiate your service or product from your competitors. By selling your point of difference, you can further build upon your brand's identity.
Marketing plays a vital role in selling your business. Do not forget that it is the customer, not the advertising team, that defines a campaign's success. Screening a marketing campaign in focus groups ensures you hear the true response to the campaign from the customer's mouth.
Investing in focus groups avoids draining marketing dollars on a perceived 'beige' advertisement. Qualitative research uncovers what the customers are looking for and sets a roadmap for how to make the most compelling marketing campaign.
Well-recruited projects can indicate a community's trend of thought and consumer behaviour. Conclusions drawn from an accumulation of groups can feasibly be extrapolated to a wider population. By bringing together respondents from contrasting backgrounds and experiences ensures the overall outcomes are more meaningful and beneficial to your marketing campaign.
Understand your customers and their needs by taking the time to speak to them. By listening to your customers speak their language, you will uncover how to communicate more effectively, target new customers, and seize new opportunities.
Contact us at mail@jbmarketresearch.com.au or 0416 034 025 to establish your market research plan today.