9/10/2020
A market research focus group is a type of qualitative research, focused on analysing people's preferences and thoughts. Quantitative methods, such as sales figures and customer surveys, assume a fixed and measurable reality, and analyse data through numerical comparisons. On the other hand...
14/09/2020
Qualitative (ie. face-to-face) research offers numerous benefits for businesses looking to launch, rebrand and communicate with their customers. It can prevent an overly optimistic forecast of success - a common pitfall of the zealous entrepreneur. Qualitative research ensures you thorough...